Coffee farmers will now be receiving money immediately after delivering their coffee to Kenya Planters’ Co-operative Union Ltd (KPCU).
This comes after a successful partnership between KPCU and Virtual Overseas PTE Ltd, an Indian company dealing with exports and import business to a tune of Sh10 billion.
“This money will help us pay farmers immediately unlike before when they had to wait for long before receiving their payment. With this model, we hope to restore farmers’ trust, increase coffee production and also modernise the Dandora warehouse which is the biggest warehouse for KPCU,” said KPCU chairman William Gatei.
The company has also announced its intention to diversify packaging foodstuffs. “We have identified a partner to spearhead the creation of Kenya coffee brands and soon we will start buying cereals from them for packaging, same routine we use when collecting coffee and all farmers are welcome,” he said.
Gatei said that they will also source export markets via partnership to buy coffee deposited at KPCU warehouses to minimise transaction costs for farmers and buyers.
This emergence propels the KPCU board’s vision for relaunching as an anchor of Kenyan’s coffee revitalisation strategy. “We will also support farmers to raise productivity by providing inputs via partnership with coffee development fund and extension services with county governments,” he said.