From the runways of Paris and New York to founding Africa’s first modelling agency, Ajuma Nasenyana is a leading name in the fashion industry, worldwide. The Kenyan supermodel speaking to Spice intimated the local government lacks the goodwill to promote the modelling industry.
“In Kenya, one cannot make a living out of modelling, period! It is difficult to convince the country’s institutions to support modelling”.
Ajuma owns Ajuma Models Africa and Casting Limited, formerly known as City Models Africa. The supermodel acknowledged that Kenya is endowed with some of the finest models globally and although we have a lot of potential, the country’s economy cannot support the industry.
She added that the Kenyan government has concentrated more on nurturing athletics and music but abandoned modelling.
“South Africa has over the years been trying to support their models and have more professional designers tasked to nurture their talents,” she added.
Ajuma through her company has nurtured talents of more that 1,000 models in the country by linking them up with leading advertisement companies.