Events organising comes of age in Kenya

The events industry is growing exponentially, pushed in part by good spending power by corporates. One practitioner who has witnessed this growth over the years is Sue Muriuki. She spoke to BARRY SILAH about the frailties and potential of the local market.

Q: Having been in the events industry for more than 20 years, what do you make of it?

A: It is a challenging one and definitely needs engaged minds given its broadness.It is a well known fact how our industry has developed but yet much more can be done. The industry needs proper regulation for it to achieve its potential.

Q: How did Divine School Africa and Divine Weddings come about and how do you rate your performance so far?

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A: It has been an extraordinary journey for sure but not without challenges. It was always my plan to share with the community my experience and to harness professionalism. The two organisations are handled by well trained personnel who ensure customer satisfaction.

At the school, which is a pioneer in the region, we are soon to graduate more than 1,000 students who have been certified after intense training. We have incorporated modern and proficient methodology to equip them with necessary skills to succeed in the events organising business.

Q: How influential is the value of networking in this line of business?

A: It is very critical. I cannot emphasize this enough, anybody in the events sector who wants to make a name has to be observant, consult and be sociable to improve. The most interesting bit about networking is that there is strength in diversity and one learns to operate with choices so that you can never be limited.

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Q: How do you rate the future of event organising in Kenya?

A: It has made big strides and we are seeing more and more high profile events being held in the country. The industry has also been boosted by corporates keen on pushing their brands.Therefore, events organisers are raking in millions and the prospects for the industry are rosy.

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