The Kenya Tourism Board has unveiled this year’s Magical Kenya Travel Expo (MKTE) that will see Uganda provide the largest contingent of exhibitors.
MKTE is an annual, high profile international tourism exhibition organised by the KTB that attracts participation from both local and international trade partners as well as the Kenyan public.
This year’s event, to be held at the Diani Leisure Lodge Resort between October 15 and 17, has attracted participants from 35 countries across the globe.
Speaking yesterday in Mombasa, KTB managing director Muriithi Ndegwa (pictured) said Uganda—a key African tourist source market—will have the highest number of exhibitors at 12.
“We have an estimated 50,000 tourists from Uganda annually which is why they will have 12 exhibitors during this year’s expo,” he said. “We shall have representatives from 35 countries from across the globe including international tourism boards representatives.”
Ndegwa the expo, started four years ago, has risen in stature as evidenced by the growth of exhibitors by over 40 per cent over the period. “Some of the new entrants include Redison Blue, China Southern Airlines and Lufthansa and over10 county governments which will also showcase in the expo,” he said.
These include Lamu, Turkana, Taita Tavetta, Meru, Kajiado,Bungoma and Nairobi. The event will be preceded by a familiarisation trip to various destinations to showcase tourism products to participants.
Kwale Governor Salim Mvurya said the expo will provide an opportunity to local exhibitors to benefit from the cost-effective promotional platform that will generate new business through interaction with international traders.
“I call upon our local exhibitors to take advantage of the remaining time to register and benefit from the expo which will this year be hosted in Kwale county,” he said.
Muvrya said the event has continuously given Kenya an opportunity to showcase its tourism products to the world which has impacted positively on the country’s tourism sector.