Hyping music today is no sweat, thanks to social media. Self promotion usually works better when two great talents collaborate on a track or remix the most imbibed hit. When the collaboration flops, artistes involved will no doubt receive scourges from fans and critics.
You can’t blame them for lashing out when all they know from a star is game-killing. Kenyan music industry has recorded numerous collaborations that crossed shores while others remained in the booths. Some of them had everything to succeed but good music.
Susumila ft Avril (Wewe )
It is undeniable that there is something about Susumila’s voice. You could listen to him all day-long. The guitar accompaniment does justice to the song. However, Avril leaves us disconnected. Akothee would have made a better appearance even though she sucked in Sweet love. Avril once had it all but her lustre seems to be washing out by day.
Timmy T Dat ft Wyre (Haitosi )
The song is a hit; in fact Timmy is mindblowing on the lyrics. Wyre’s part is rather baffling. He sounds completely forced and lost. Who put him up to this? Wyre is a dancehall giant and that is where he should remain. Timmy T Dat on the other hand is better left on his comical rhymes.
Elani ft Jaguar (Sirudi)
Speaking up against gender-based violence and its reality in abusive relationships through art drives the point home. Sirudi is telling the story but tainted it with Jaguar’s mediocre act. The story line and video are on point but J’s lyrics are third-rate. Elani would have been impressive on their own, or brought Jose Chameleone on board, again, if they badly wanted an extra voice.
Patoranking ft Shatta Wale (Romantic )
Korede Bello is how you do Romantic. Patoranking is such a darling on the mic when his dancehall groove is on. Shatta is Ghana’s dancehall sensation as wellbut this medley here with Naija’s boy was a terrible fail.
Sauti sol ft 2face Idibia (Oya come make we go )
This was the best bet for our favourite boy band to steal West African hearts but the hopes only hit the ceiling. Despite receiving continuous publicity on social media, the song crashed to the ground. Don’t get it wrong, the video is currently doing well on music charts but down on radio.
Even the song’s title just makes you want to shrug it off. Give us something Sauti Sol, like you always do. Average plays don’t suit you and obviously doesn’t settle well with your fans.