NAIROBI: Leading pay TV operator, StarTimes Kenya Limited has confirmed a new one-year deal to renew the sponsorship of the Sports Personality of the Month Award (SPOM) for the second year running.
The one-year deal comes with a monthly facilitation of Sh 290,000 as well as a StarTimes 43 inch digital television set and customised trophy for the beneficiary of the award valued at Sh 4.5 million a year.
The one year deal is similar to what the Company has provided since July 2017 and is set to run till June 2018.
The agreement includes title sponsorship of the award. The SPOM award will continue to fete deserving individual sports personalities save for footballers who are catered for by the monthly footballer of the month.
Since its inception, the award has acknowledged efforts of deserving sports personalities including the world beating middle and long distance athletes such as 800 Commonwealth gold medalist Wycliffe Kinyamal, world Marathon record holder Eliud Kipchoge, world boxing Council champion Fatma Zarika, Kenya topped ranked Tennis player Ismael Changawa, Safari 7s women’s MVP Janet Okello, Africa Rally champion Manvir Baryan and hockey star goallie Cynthia Akinyi among others.