DJ Swaj is the brand ambassador for CoolBlack — an international Kenyan fashion line — and is the brain behind his clothing line, Swaj Wear. He talks with Grace Wachira about his fashion interests
My fashion journey began when I immediately joined campus in 2011. Being a brand ambassador for CoolBlack (an international Kenyan fashion label) gives a lot of meaning to my life, considering that the main role of a brand ambassador is to set the pace and be the face of a brand.
It also gives me a lot of joy, knowing that there are people who look up to me, and in the way I dress. It has also given me an opportunity to have things that I love and enjoy, which are fashion and deejaying.
My memorable fashion moment was sometime back when I was called on stage to model for a certain company that was launching a new brand. Being the shy guy that I am and with no proper training in modelling, it posed a huge challenge for me, but I’m glad I pulled through and did surprisingly well.
I started my clothing line soon after starting my deejaying career. I wanted to make a name for myself and create a brand, and Swaj Wear was a perfect way to push this agenda.
If money was no object, I would get a good pair of Jordans! Fresh from the box with that new shoe smell. I love a good pair of sneakers and Jordans is at the top of my list.
I’d kill to have David Beckham’s wardrobe. The man can pull good looks. He not only pulls up in well-tailored suits, but also can do a casual look and still be sleek with it.
You should always have a timepiece as a man. You know what they say, a gentlemen’s timepiece says a lot about him. So one should invest in owning at least one good wristwatch.
I am being dressed by Robby of CoolBlack, so I already got the plug. Right now I’m wearing CoolBlack and Swaj Wear.
If I were not a DJ, I could have either been an Information Technology guy or a dancer.
My go to for accessories are Rich Black for timepieces, and I have two friends; one who is my plug for bracelets and the other for eye wear.
My signature look involves a cool bomber jacket, a Tee, cap (I can do both snapbacks and baseball caps), good pair of sneakers and denim pants.
My greatest fashion obsession is sneakers.
I never miss either one of my signature look pieces in my closet. You’ll always find a couple of them, different colours, different designs.
My definition of good-looking guy is one who understands his style and finds the right pieces to put together to pull off that look.