The Tour Operators Society of Kenya (TOSK) was officially launched on Friday at Concord Hotel, Nairobi. Founded in 2015, this group hosts several local and international tour operators.
Chaired by Stella Maris Miriti in an interim capacity, the organisation was formed with an aim of nurturing tour operators to offer quality products and services to both domestic and inbound tourists. In order to appeal to tourists, TOSK has been identifying and marketing less known destinations in Kenya.
The enterprise’s ability to attract a heap of tourists within its first few months of formation caught the eye of Kenya Tourism Board (KTB), Kenya Wildlife Services (KWS) and the Ministry of Tourism. Their business model proved to be effective and within no time, KTB and KWS wanted to partner with them.
Not surprisingly, TOSK’s official launch was graced by various officials in the tourism and hospitality industries.Jacinta Nzioka, the director of marketing at KTB, said she was impressed by TOSK efforts to stir growth within the tourism sector.
“TOSK has been working hard to ensure domestic tourism thrives. I met the team in 2017 and seeing what they were doing for the industry, we named them Magical Kenya Ambassadors,” she said.
The acting chair Stella Maris trailed the company’s performance since its inception. Judy Kepher-Gona, the founder of Sustainable Travel and Tourism Agenda lauded TOSK for their impeccable work in selling experiences.
After taking up a mentorship role, she has been working closely with the organisation to help them succeed. Revered for her vast expertise in sustainable tourism and progressive conservation, Kepher-Gona encouraged all players in the industry to focus on giving people memorable experiences that will keep them coming.
Versatile Photographers head, David Macharia, applauded TOSK and donated one of his wildlife-framed photographs for auctioning at the event.