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Travel show grows stronger as KTB focuses on Africa

The Magical Kenya Travel Expo (MKTE)  held last week at the Kenyatta International Convention Centre in Nairobi has been termed as a big success, with more exhibitors and international buyers of Kenyan tourism products participating.  

Hosted by the Kenya Tourism Board, the eighth edition was high-profile event, attracting international buyers as well as domestic and regional exhibitors from over 30 countries.

Speaking on the sidelines of the expo, Kenya Tourism Board Chief Executive Officer, Dr Betty Radier, said the Expo has over the last eight years enabled Kenya to bring together players in Africa’s tourism sector into Kenya to get a better understanding of the diverse and authentic tourism products that Kenya has to offer.

“MKTE has helped Kenya to be part of efforts to grow a unified brand for Africa as a destination. We are encouraged that the expo has over the last eight years grown into the ideal platform for Business-to-Business meetings between leading African products and top-producing global buyers. This ensures continued business growth and development for the tourism industry,” said Radier.

MKTE  recorded 185 exhibitors this year, up from 140 that participated last year. The number of hosted buyers also rose to 150 from 132-recorded last year while more than 5,500 business-to-business meetings were held.   

Radier said increased participation in the event is a testament to the growing recognition of MKTE as one of Africa’s show of choice. “Africa is emerging, not only as a tourism destination,  but also as a tourist source market,” she said.  

Africa is currently Kenya’s second biggest source market by region, having contributed 29 per cent of total tourist arrivals to Kenya in 2017.

 

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