BusinessPeople Daily

Ways to market your start-up on the cheap

Francis Muli @PeopleDailyKE

Any start-up requires a certain amount of publicity for it to create a customer base that will support its existence. However, small start-ups might not have the required financial muscle to create the publicity needed.

This forces such startups to operate in the dark and before they know it, they are phased out. It is therefore important for any entity to publicise itself, using the cheapest way possible.  This will help it compete against competitors. Here are some cheap ways a start-up can advertise itself:

Social media

Small, medium and big enterprises are using social media to engage both existing and potential customers. If you do not have a budget fot publicity in the dailies, radio or TV, then social media has got your back. All you need is to post consistently,  be interactive and understand your clients’ needs.

“Create a link through which you can market your dream products. Create a blog or a website of your own depending on what you want to be recognised for.

Share your experiences through these media,” advises Israelmore Ayivor, a young multi-talented author and a dynamic, inspirational blogger.

Friends and referrals

It may sound a bit cliché, but the truth is that charity begins at home. Let your friends and family sing the goodness of your business. Genuinely ask them to help you grow, and you will see the wonders.

Make sure that you leave a lasting impact with every customer you interact with. Referals are a cheap yet effective way to pull in new customers.

Offer quality

Quality sells. It is what will create a good public image, more than any narrative can do. It is a guaranteed long term advertisement for your products.Henrique Rego, a French professor says, “If you have better quality, certainly you will have better (natural) advertising. People will praise your product.

Advertising can promote good sales in the short term. Better quality can guarantee better sales in the long term. If you can only inject money, or another type of resource in only one aspect of your business, I strongly suggest you inject it in quality, because good quality sells itself.”


This is what gives identity to your business and differentiates it from others. Branding will make it easy for proper referrals, so that customers do not get confused in locating your business. It will only cost you paint and a good artist.

Show More

Related Articles


  1. I wish to show my appreciation to this writer just for rescuing me from this trouble. Just after scouting through the world-wide-web and obtaining methods which are not pleasant, I figured my entire life was gone. Living without the answers to the issues you’ve solved by way of your short article is a serious case, as well as those that might have adversely damaged my entire career if I hadn’t discovered your web blog. Your primary understanding and kindness in touching almost everything was tremendous. I am not sure what I would have done if I hadn’t come across such a stuff like this. I am able to at this time relish my future. Thanks a lot very much for your specialized and result oriented guide. I won’t think twice to suggest your web site to anybody who should receive counselling about this problem.

  2. I and also my friends were found to be reading the good recommendations located on your web blog and then immediately got a terrible suspicion I never thanked the blog owner for those secrets. These guys were consequently happy to read all of them and now have unquestionably been having fun with those things. We appreciate you indeed being simply kind as well as for picking certain exceptional information most people are really desirous to be informed on. My personal honest apologies for not expressing appreciation to you sooner.

  3. I intended to draft you that very little observation to be able to give many thanks as before for the exceptional advice you have featured on this site. This is really wonderfully open-handed of people like you giving openly just what many individuals would’ve marketed as an e-book to earn some cash on their own, even more so given that you might have tried it if you desired. The strategies also served to be a great way to comprehend most people have a similar keenness the same as my own to figure out much more with regards to this issue. I believe there are millions of more pleasant occasions ahead for individuals that find out your site.

  4. I am only writing to let you understand what a brilliant experience my wife’s girl encountered checking your web site. She picked up lots of details, not to mention what it’s like to have an excellent coaching style to get many people easily learn a number of tricky subject matter. You actually did more than readers’ desires. Many thanks for offering those practical, trusted, informative and as well as cool tips about this topic to Julie.

  5. Howdy! I could have sworn I’ve been to your blog before but after going through a few
    of the articles I realized it’s new to me. Regardless, I’m definitely delighted I stumbled upon it and I’ll
    be book-marking it and checking back often!

Leave a Reply

Your email address will not be published.