Mediamax Network Limited

Don’t go to the supermarket on a hungry stomach

When I was young, my parents shopped for foodstuff and other household consumables at Mama Peter’s wholesale and retail shop. Then supermarkets came to our town.

Supermarkets found their way into urban towns and slowly started replacing the traditional retail shops. Festive seasons are a good reality of this as everyone goes home with bags and boots full of supermarket purchases.

This switch, however, as Kathrin Demmler and her team of researchers found, has resulted in an increase in overweight and obesity, and contributed to the rising cases of nutrition-related non-communicable diseases, such as prediabetes and metabolic syndrome in urban Kenya. How many times have you bought chevdas just because you see them?

These supermarket effects have been associated with factors such as variety, marketing strategies, packaging sizes as well as the shopping environment, which influences consumer’s choices and diet. For instance, you will always find there is a smaller packet of chips or biscuits that goes for less.

According to the study, those who shop at the supermarket consume more calories from processed snacks and refined grains, fats and oils, soft drinks, meat, fish and dairy products than those that shop in the traditional retail shops. This is in addition to consuming less of vegetables and unprocessed grains. Now I am not saying no to shopping at the supermarket. Just don’t go shopping when hungry. Read the nutrition information and go for less oil, fats and sugar.

Also, pick what is not or is less processed or has been fortified. Make a point of passing the fruits and vegetables section and put as many of them as you can in your  trolley.