India’s leading commercial vehicle manufacturer,Tata Daewoo through its subsidiary in Kenya, has unveiled its first new-generation range of locally assembled Daewoo Novus Tipper and Prime Mover commercial trucks in its latest Sh2 billion assembling project targeting the East African market.
The first fleet of 54 trucks assembled at the Mombasa’s Associated Vehicles Assemblers (AVA) plant were unveiled on Tuesday.
Tata Africa Kenya executive director Naresh Leekha said its investment in the region will tap on increased demand for commercial tuacks in the regional market.
“Assembly of the Novus prime movers and Novus tippers is in line with one of the major focus of the Kenyan government-manufacturing and local value adds. This move is aimed at creating jobs as well as contributing to economic growth,” said Leekha during the launch ceremony.
The director says Tata Daewoo also has plans to expand its network of one-stop service centres that provide service for sales, maintenance and workforce to provide rapid and high-quality service to customers.
The launch marks Tata Motors continued efforts towards changing the trucking landscape and rough roads in Kenya.
“As one of the major players in East Africa region, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving the Kenyan customer competitive business advantages,” said Leekha.