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Sponsorship aspects rules out Sofapaka

Competition aspect in matters sponsorship has ruled out Sofapaka from the second edition of the SportPesa Super Cup to be held at Kasarani Stadium from June 3-10.

“Batoto ba Mungu” would have been incorporated in the regional football showcase pitting Kenyan and Tanzanian teams but this is not possible since they are being sponsored by betting firm Betika who are one of SportPesa’s competitors.

During the launch of the event yesterday, SportPesa Chief Marketing Officer Kelvin Twissa said the protocol of the firm does not allow Sofapaka to be part of the event due to the “anomaly” but nonetheless promised a review of entries ahead of future competitions.

The eight-day event, has attracted Kenya’s Gor Mahia, AFC Leopards, Kariobangi Sharks and Kakamega Homeboyz while Tanzanian sides include Simba, Yanga, Singida United and Jeshi La Kujenga Uchumi (JKU) of Zanzibar.

All the Kenyan representatives will feature in the event on the strength of being either partners with SportPesa, who are sponsors of the Kenyan Premier League, and good placing in the domestic league in 2017.

Gor and Leopards are sponsored by SportPesa while Sharks and Homeboyz finished third and fourth last season, the latter taking the place of Sofapaka who finished second in 2017.  Quarter-finalists of the knockout tournament will take home $2,500 (Sh250,000), fourth position will earn $5,000 (Sh500,000), while third and second will take home $7,500 (Sh750,000) and $10,000 (Sh1,000,000) respectively.

The winning team will be given a token of $30,000 (Sh3,000,000) and earn a chance to travel to the UK in July for a face-off with English Premier League side Everton at Goodison Park.

Speaking during the launch, Twissa said the tournament is geared at fostering friendship and unity among Kenya and Tanzania besides showcasing football talent.

“We have selected the best to take part in the tournament, based on our regional partnerships as well as on sporting merit,” said Twissa.

The first edition of the Super Cup tournament was held in Tanzania last year with winners Gor Mahia getting the enviable opportunity of playing  Everton at the 60,000-seater National Stadium in Dar es Salaam last July. It was Everton’s maiden trip to East Africa.

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