StarTimes is set to broadcast all the 64 World Cup matches in Russia next month and has dedicated five channels to the Russian bonanza, three of them in High Definition (HD). The channels include World Football (HD), Sports Premium (HD), Spots Arena (HD), Sports Focus and Sports Life.
The channels will have additional offerings including multi-language commentary in English, Swahili and French. In addition to the live matches, StarTimes have promised seven tailor-made World Cup programmes, 64 studio shows and more than 770 hours of related programming.
Speaking during the launch ceremony at Nairobi Club, StarTimes chief executive officer David Zhang said, “We are promising to give our subscribers the best front-row experience of the 2018 Fifa World Cup right from the first match to the final. This is the best moment for us to show our commitment to deliver outstanding build ups, match analysis and live broadcast of the most prestigious sport event.”
Kenya Premier League (KPL) chairman, Ambrose Rachier, said by broadcasting the World Cup to Kenyan households, StarTimes will not only offer the entertainment part of the sport but a learning experience for the country.
“We have every reason to enjoy the World Cup on StarTimes now that the tournament broadcast partner will offer all the 64 matches at some of the best rates in the market.
The World Cup presents a unique opportunity to inspire upcoming professionals but also challenges those at the helm of football administration to aspire to get the country at a competitive level to participate in such global tournaments,” said Rachier.
StarTimes subscribers will enjoy the World Cup tournament for as little as Sh 599 per month on basic bouquet. Other bouquets include Classic and Unique bouquet that retail at 999 and 1,499 respectively. Subscribers on the lowest bouquet – Nyota Bouquet that retails at Sh 259 per month will access 32 World Cup Matches.