Wangui Githugo @Wango_G
East African Breweries Limited (EABL) has invested Sh18 million in a nationwide campaign aimed at rewarding consumers of its products.
The alcohol beverage giant will reward consumers of its beer, ready-to-drink and select spirits brands with a grand prize of a luxurious two-bedroom apartment in Kilimani, Nairobi.
Dubbed “Own A Luxury Apartment with EABL”, the consumer promotion will take place in supermarkets, liquor stores, petromarts and online shops rewarding lucky consumers.
The 12-week promotion which kicked off on May 3 will also see shoppers win daily, weekly and monthly cash prizes of up to Sh100,000. Lucky shoppers buying EABL products in participating outlets and spotted by any of the campaign’s mystery shoppers will get instant shopping vouchers of Sh500.
Speaking on the launch, Kenya Breweries Ltd sales director Andrew Kilonzo, said the campaign is inspired by Kenyans’ dream to own a home, adding that the company will continue to award loyal consumers across the country.
“Besides innovating to respond to changing tastes and preferences, we are going further to thank our consumers and we certainly believe giving a house is a profound way to appreciate any loyal consumer,” he said.