Sandra Wekesa @PeopleDailyKe
Ten million people logged onto the Jumia Kenya online retail platform during this year’s Black Friday sales festival. The retailer says the move now confirms the annual event, which it initiated in Kenya in 2015 as the largest online shopping festival of the year in the country.
This is compounded by a growing appetite among offline retailers who joined the bandwagon, further hyping the event which is globally considered a time of sales and great discounts. Despite a challenging business environment, this year’s Black Friday has broken all records.
“We delivered three times more products over the month of November than last year and finished the month almost 10 times larger than we were in January,” said Sam Chappatte, managing director of Jumia Kenya.
This, he said, is great news for the thousands of Kenyan businesses that took part in the event, and reaffirms that e-commerce industry is still in the very early stages in the country.
“We are grateful for the trust and support of our customers and thankful for the huge effort invested by our vendors, logistics partners and team in delivering happiness,” Chappatte said.
The 2017 edition of Jumia Black Friday sales which started on November 13 ends tomorrow. Dubbed ‘31 Days of Deals’, the annual sale saw shoppers being treated to sales and festivities with different deals being released every day.