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Twitter launches 280 characters for all users

Charity Mbithe

Twitter has doubled the number of characters used by its users from 140 to 280, following a
test launched in September this year.

Twitter has always limited tweet length to 140 characters since 2006, the year it was launched.

The expansion intends to pave way for people to express themselves more intensely. The
move aims at yielding accessibility and appealing of social media platforms by many users
who have been battling between Facebook, Snapchat and Instagram. It also hopes to increase
its revenue.

This take is feared to kill the brevity Twitter is known for, but Aliza Rosen, Twitter’s product
manager, says “many people tweeted the full 280 limit because it was new and novel. But soon after behaviour normalised, people tweeted below 140 most of the time and the brevity of Twitter remained.”

The feature is accessible for everyone using any language except for Chinese, Korean and
Japanese.

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