Coca-Cola Kenya plans to invest Sh9.3 billion ($90 million) to diversify its product offerings in line with the company’s global objective to offer a wide range of soft drinks for different customer tastes and buying habits.
Out of the total budget, Sh2.7 billion ($26 million) will be used to produce hot fill line at the CCBA- Nairobi Bottlers Ltd in Embakasi which manufactures Minute Maid range of juice.
The new development brings the total investment by the company to $90 million (Sh9.3 billion). Brian Smith, the President for Europe, Middle East and Africa (EMEA) said the firm no longer see itself as just a soda manufacturing company but the Coca-Cola company has grown bigger than the brand “Coca-Cola”.
Smith said in 2016, the firm embarked on a transformational journey as the leader of the beverage industry, that places its stakeholders and consumers firmly at the centre of its business strategy.
The investment falls under the Coca-Cola Company’s global vision to become a total beverage company, by reshaping its growth strategy and operating model in line with the changing customer tastes and buying habits.
This will include introduction of more low and no-sugar options and drinks in emerging categories. “With innovation at the centre of the business strategy, we will be able to create more opportunities to use local ingredients and other inputs.
We will also create more jobs for farmers, youth and women,” he said. This was the first time Smith was visiting Kenya in his official capacity, having been appointed to the position last year in May.
He reports directly to James Quincey, the president and chief executive of the Coca-Cola Company. In his role, he oversees operations of six clusters, including the South and East Africa Business Unit, where Kenya falls. In 2014, The Coca-Cola Company announced a Sh1.8 trillion ($17 billion) investment in Africa, which was double what was invested in the continent a decade before.
The Coca-Cola Company has been in Africa for almost 90 years and in addition to creating direct and indirect employment for thousands and impacting households, it has been actively involved in a number of corporate social investments.