PRSK warns members against incitement

Growing political intolerance coupled with unethical communication practices must stop to ensure there is a peaceful environment for campaigns.

Members of the Public Relations Society of Kenya (PRSK), Marketing Society of Kenya and the Association of Public Relations Management Firms, who are involved in political campaigns, have particularly been asked to remain conscious to their ethical and professional obligations following an increase in dissemination of deliberate misinformation and propaganda to appeal to political bases.

“To ensure professional integrated communication standards, we reiterate that we shall not hesitate to institute disciplinary action against any of our members cited for involvement in activities that are not consistent with our respective professional codes of ethics,” said Jane Gitau PRSK chair as she called for law enforcers to take action against those inciting Kenyans through online and related media content.

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