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Keroche Foundation season two mentees graduate

Nine young entrepreneurs graduated from Keroche Academy last week. The trainees underwent a nine-month mentorship programme under the Keroche Foundation.

The mentorship programme, now in its second season, started in 2014 to help navigate through the challenges facing young established entrepreneur to help them grow existing businesses.

The entrepreneurs underwent a curriculum designed by experts in various fields of business leadership, management, technology, access to finance, communication, branding and marketing.

It aims to mentor, inspire and guide them to overcome personal and business challenges new businesses. Studies show that young businesses are at a higher risk of failure compared to those that have been around longer.

The programme also connected the rising entrepreneurs with successful industry players through practical sessions. “The initiative is about giving a hand up, not a handout.

We can only eradicate poverty is by encouraging more entrepreneurs to create wealth and grow our economy,” said Tabitha Karanja CEO and Founder Keroche Breweries and the brainchild of the foundation.

She urged entrepreneurs to support one another as it was one of the ways of achieving the African rising agenda. Speaking during the event, Prof Bitange Ndemo said there are plans to create a case study book based on the entrepreneurs, which would be shared across the continent as a way of inspiring others through their success stories.

Six mentees graduated during the programme’s first season. Applicants must have a three-year-old business, be between 21 and 35 years and have an annual turnover of Sh10 million.

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