Rodgers Ndegwa @PoepleSports11 Leading sports betting firm SportPesa will tonight battle it out with international giants for top accolades in the fourth edition of the Discovery Sports Industry Awards (DSIA).
SportPesa, a major investor in various sports disciplines has been nominated in two categories; Best African Sponsorship for its support to the grassroots league Super Eight, the national women’s’ football team Harambee Starlets and the men’s team Harambee Stars as well as the Pan African Campaign of the year category for its Made of Winners campaign.
The DSIA fetes companies and sports agencies which have done exemplary work in the business of sport and showcases all the great work done every year by nominees and winners.
This year’s awards will take place at the Sandton Convention Centre in Johannesburg, South Africa. SportPesa is nominated alongside Barclays (Barclays Premier League), and Safricom (Safaricom Marathon) in the Best African Sponsorship category and Barclays (Barclays Premier League, Switch to Better) in the Pan African Campaign of the Year category.
The sponsorships to Harambee Stars and Starlets are under the four-year partnership deal between SportPesa and the Football Kenya Federation (FKF) which runs up to year 2020. The deal entails sponsorship of all national teams under the federation.
In last year’s DSIA awards, SportPesa became the first Kenyan brand to win the Best African Sponsorship Award for its support to the SportPesa Premier League (SPL).
To clinch this, SportPesa beat Mauritius’ corporate bank AfrAsia, global logistics firm DHL, Kenya’s communication giant Safaricom, South Africa’s major brewer SABmiller which signed a three-year partnership deal with FC Barcelona and London-based diamond mining firm Gem Diamonds.
SportPesa’s support to the Super Eight upgraded the competition from a tournament to a league in 2015 as more teams signed up for the contest which has so far unearthed many talented footballers.