Kenyan Premier League (KPL) and Spanish top flight, La Liga, have penned a three-year partnership geared at taking football in Kenya to the next level.
Kenya is now the third country after South Africa and Nigeria to sign the pact with one of the most professional sports league in the world and which is hinged on capacity-building to improve the sport through high-level training.
Among other benefits Kenyan football stands to gain from the partnership is that La Liga will facilitate KPL clubs exposure to the latest trends in modern professional football management, marketing, communication, match analysis tools and player development techniques.
La Liga president Javier Tebas who signed the deal with KPL in the presence of the Director of Audio Visual Melcior Soler, Spanish Ambassador to Kenya Javier Garcia de Viedma and KPL sponsor SportPesa said Kenya stands to gain immensely from sharing the La Liga experience.
“The need to develop the game in Kenya cannot be over-emphasised especially when it comes to having better TV brand marketing techniques. KPL needs to learn what’s being done in Spain and adopt it,” said Tebas.
KPL chairman Ambrose Rachier said the country’s top tier league has fully embraced the partnership with La Liga which he described as the best in the world.
“The impact of La Liga’s presence in Kenya will be felt across all levels since through the enhancement of this pact, it will provide capacity building support which will benefit players, coaches, medical personnel, club owners and the community,” said Rachier.
Through the partnership that has also received the approval of Football Kenya Federation, Rachier hinted that the venture will also benefit the community projects.
“Together, KPL and La Liga will work with social and community projects and engage in activities which will give back to the society through sponsoring of annual off-season tournament and providing kits, football, boots and other equipments,” said Rachier.
He added: “The community will also feel the impact of La Liga’s presence in the country as residents in various Kenyan towns will be brought together and be treated to live screenings of thrilling Spanish league clashes such as El Clasico and the Madrid derby.”
Tebas meanwhile, underscored the need of Kenya taking cue from Spain by eradicating racism and hooliganism during local matches, a call which Rachier said KPL will act on to the letter.
And for the second time, a Kenyan All-star team will tour Europe, this time in Spain where they will play matches against La Liga opponents during off-season period.