Internet never forgets. You have heard it so many times, it’s a cliché. Early this week, social media exploded when one Ken wa Mwangi, an employee of Kenya Airports Authority (KAA) made an indecent post on his Facebook page regarding the sexual organ of what he termed a Class Six child. The sordid details in the post presented him as a paedophile.
It was an uproar that was taken to Twitter with users creating hashtags such as #ArrestKenwaMwangi and #SocialJusticeActivism. Wa Mwangi offered an apology later, but it led to more scrutiny. KAA indicated that the post went contrary to their organisational ethics and that they had further launched investigations.
Wa Mwangi claimed he was making a joke. “How can you post something like that and excuse it as a joke? That is unforgivable,” an angry parent commented. Well, the great thing about social media is that it allows people to communicate.
Businesspeople have expanded their territories. It has allowed friends and families to remain in touch and opened doors for new relationships and professional networking, among others.
But in a world of near instant sharing and completely instant judgment, many are getting social media wrong, or having their feeds plagued by those making the errors.
Never take social media casually
Online guru, Arthur Mandela commonly known as Xtiandela, says that it took him seven years to build his brand, which is now trusted by many companies for online marketing.
“People take social media quite lightly and casually when it is actually a serious place filled with opportunities. Many people have built brands and are earning through them. Everything I post online is pre-planned.
Sometimes, I plan what I am going to post a month before, it is not just random postings,” explains Mandela. He adds “Before you click ‘post’, think through the update you want to share with the public,” he advises.
It’s an additional resume
Years ago, a well-articulated resume and interview were enough to land you a job. Today, both clients and recruiters look beyond a nicely pressed suit and resume and are also scanning each candidate’s social media channels in order to get a flavour of who you really are and how you conduct yourself on a social level.
“Although some social media users let it all “hang out” and haphazardly comment and post wherever their emotions take them, those of you aiming to maintain a more professional reputation will do best to rein it in when it comes to social media interaction,” says Justus Mbugua, a sociologist.
He adds, “Post statements you’d feel comfortable sharing with your boss or clients in person. Before you make any comment or post, consider how you’d feel if your boss or clients read what you’ve authored. Post photos you consider to be professional.
Photos of you showing your abs, cleavage, drunken evenings with friends or making obscene gestures to the camera should not be posted. Ever.”
One of the riskiest features of social media is that it allows you to connect and communicate with everyone, from your ex, crush, partners and lovers. First, relationship experts agree that the worst social media faux pas is becoming “Facebook official” before you’re actually official.
You need to have that conversation before you change it. “Additionally, limit your daily posting and tweeting, especially if you’re often sneaking a peak at your newsfeed while you’re together.
Even if you’re just mindlessly scrolling through your feed while watching TV with your partner, it can give off the impression that they’re not as important to you. Therefore, you might want to lay off of social media for your relationship’s sake,” says Mbugua.