Coca-Cola has announced its official sponsorship of the 11th All Africa Games that will be held from September 4-19 in Congo Brazzaville.
The announcement comes after the signing of a partnership deal between Coca-Cola’s local bottling partner La Societe des Brasseries du Congo (BRASCO) and the Organising Committee of the African Games Brazzaville 2015 (COJA).
Through this partnership, Coca-Cola will be the official provider of refreshing beverages and water during the games.
This sponsorship is embedded in a long tradition of partnership that Coca-Cola has with international sporting events and marks 50 years since the first All Africa Games were held in 1965 in Brazzaville.
These historical games are indeed a proud moment for Africa and Coca-Cola congratulates the people of Africa for the strides the continent has made over the past 50 years and particularly the progress that the African Sporting fraternity has made.
Coca-Cola was the first Company to launch a Campaign celebrating Africa through its A Billion Reasons to Believe in Africa that inspired people to see the brighter side of a continent that’s often portrayed as dark, hopeless and stricken with disease, conflict and poverty and so as the continent marks the 50th Anniversary of the All Africa Games, Coca-Cola celebrates the rise of African sporting prowess.
The Coca-Cola Public Affairs and Communications Director Norah Odwesso said: “The 50th Anniversary of the All Africa Games is one of the most important sporting events in Africa and we are delighted to take part and support the Organising Committee of the African Games (COJA).
We hope this partnership will infuse the joy and optimism that Coca-Cola – the universal icon of happiness brings.”
The Director General of the Organizing Committee of the African Games, Jean Lounana Kouta, expressed joy and gratitude for the support Coca-Cola has provided to meet the challenge of organizing the 11th All Africa Games in Brazzaville.